Unveiling Possibilities: The Insightful Case Study
Case Studies
Branding | Advertising | Poster Design
Kabaddi movie Typo Design & Poster
Tech Media has had past experiences working with many Nepali Films, including Kabaddi, Naaka, Bijuli Machine, and Talakjung vs Tulke, to name a few. The first creative brief with the Director of Kabaddi (Ram Babu Gurung) emphasized the need for a unique typographic approach in the movie poster, carrying the essence of the content.
Tech Media took on the project and created a beloved and well-liked image of the movie through the movie poster and a typographic design. Even to this day, the typos remain the main publicity assets used by the director.
Conclusion:
The publicity of the movie turned out to be very effective, as evidenced by its success. Tech Media worked tirelessly, leaving no stone unturned in their efforts.
Branding | Promotion
Maya.to.protect Chatbot
Maya is a campaign against child/human trafficking and unsafe migration, led by Plan International. Its main aim is to raise awareness about human trafficking, internet safety, unsafe migration, and their effects. To reach and create awareness about Maya and its implementation, Plan International required a promotion campaign. Tech Media took the initiative for the promotional campaign of the Maya chatbot.
Purpose of the campaign:
The campaign’s purpose was to onboard more users for the Maya chatbot. Maya chatbot provides relevant information about human trafficking and internet safety through Facebook Messenger using automatic responses. Users can access the required information by utilizing the buttons available in the messenger.
Conclusion:
The promotional campaign primarily focused on digital media, especially social media platforms. It was mainly centered around Facebook, Instagram, and YouTube. Promotion primarily relied on social media ads and YouTube videos.
Branding | Promotion
Hello Sarkar Campaign
In a bid to enhance citizen engagement and address public concerns effectively, the Hello Sarkar project embarked on a comprehensive content marketing strategy tailored for the Nepali government. This initiative aimed to bridge the communication gap between citizens and the government, fostering transparency and responsiveness.
Our Approach:
Our Hello Sarkar content marketing approach was the creation of informative and engaging content. This involved crafting articles, infographics, and videos that highlighted government initiatives, explained policies, and provided updates on key issues. The content was designed to be accessible, ensuring that citizens from various backgrounds could easily comprehend and engage with the information.
Conclusion:
We undertook the creation of a series of engaging infographic videos to educate the public on accessing the Hello Sarkar platform. Our goal was to ensure inclusivity across diverse demographics. This strategic effort not only successfully addressed numerous public concerns and issues but also enhanced the overall accessibility and understanding of the Hello Sarkar initiative.
Branding | Promotion
CPN Maiost Local Level Election Campaign
Local level elections are significant events for political parties to make an impact on the people at the local level. To publicize themselves and their party, they adopt various measures. In such cases, Tech Media took on the task of publicizing CPN Maoist’s campaign for the local level election.
Challenges:
In order to publicize the campaign, numerous challenges came our way. The Election Authority had restricted promotions through banners and flex prints in public places, forcing us to shift our focus to digital presence. Even on digital platforms, paid promotion campaigns were also restricted. Consequently, growing engagement organically emerged as the major challenge in this domain.
Overcomings of Challenges:
We overcame the challenge by using digital posters. The campaign’s digital posters contained audio and visual materials that encompassed the topics in the manifesto of CPN Maoist for the local-level election. These posters were prominently featured on major social media pages, especially on Facebook, reaching an estimated organic reach of 5 million. Overall, the organic campaign turned out to be highly effective.
Branding | Promotion
Bold & beautiful
Bolan is a sanitary ware brand. We launched a brand-building campaign, aiming to build a brand from scratch and compete with the biggest imported brands. Our main focus was on achieving massive visibility for the brand with the slogan “Bold and Beautiful.
We increased the brand awareness of Bolan and expanded the customer reach. With the slogan “Bold and Beautiful,” we implemented massive measures to enhance its brand visibility and stand out among its competitors.
Branding | Promotion
Advertisement on social impact
Violence is a key factor affecting the delicate mindset of a child. It disrupts the developing and growing mental phase of the child. To convey information about violence and its impacts, Ujyalo Foundation had to come up with creative ways to raise awareness among people and children. For this creative task, Tech Media got the opportunity to utilize their own “vision.
Challenges:
The major challenge encountered in this project was to make children aware in the simplest way possible. Naturally, children tend to see and understand things in an entertaining way. They want to learn about things in a playful and joyful manner.
Overcoming of the challenges:
Comics were the best and most effective way to grab the attention of children. Since children are naturally drawn to colors and characters, comics turned out to be the ideal solution for us. Through visual aspects and text, children could easily comprehend the causes, effects of violence, and the mitigating measures of violence.
Branding | Promotion
Branding of High Ground Adventure Nepal
Highground Nepal offers Bungee Jumping, Zipflying, Paragliding, and Hot Air Balloon as thrilling adventure activities in Nepal. Combining the synergy of nature and adventure, Highground Adventure has brought immense opportunities and revolutionized the Nepalese tourism industry. As pioneers in the adventure field, Highground recognized the need for branding to expand its reach and customer base. It aimed to create awareness about the brand and its exceptional services. For this purpose, Tech Media stepped in as the advertising and branding partner.
How Tech Media did it:
We, as a branding agency, worked on creating brand awareness from the beginning. We launched a mass media campaign to raise awareness and establish the brand image of High Ground Adventure. From social media to newspapers, we implemented various measures for promotion, including placing banners and posters along the roads from Muglin to Pokhara to further boost the brand’s visibility. Additionally, we focused on devising strategies to expand the customer base and reach new horizons.
Our Services
Elevating Your Experience with Our Services
Brand Identity and Design
We collaborate with clients to develop logos, color schemes, typography, and other visual elements that embody the essence of their brand. By creating a cohesive and memorable visual identity, we help businesses establish a strong and recognizable presence in the market.
Website Design & Development
We understand the significance of a well-designed and user-friendly website in enhancing brand credibility and driving conversions. We focus on optimizing site performance, user experience, and conversion rates to ensure a seamless online presence for our clients.
Market Research & Analysis
We believe that data-driven insights are crucial for making informed marketing decisions. Our market research team conducts comprehensive studies to gather valuable data about target markets, consumer behavior, industry trends, and competitors.
Brand Strategy and Consulting
We work closely with our clients to develop effective brand strategies that align with their business goals. Through in-depth market research and analysis, we identify unique opportunities, target audience segments, and competitive advantages
Digital Marketing
Our digital marketing experts employ cutting-edge strategies to optimize online visibility and drive customer engagement. We offer services such as SEO, social media marketing, content creation, email marketing, and paid advertising campaigns to help businesses reach their target audience and generate leads.
Brand Activation and Events
We excel in organizing engaging brand activation campaigns and events that create memorable experiences for customers. From product launches to experiential marketing initiatives, we develop innovative concepts and manage every aspect of event planning and execution.
